• Tom Manners

    Experienced commercial leader and board director

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    Hi, I'm Tom...

    I’ve worked in sales and marketing for over twenty years and what I do is pretty simple – I help people and teams get to the next level. Next level thinking, next level capability and next level growth. That’s it.

     

    I’ve worked with tiny start ups, huge businesses and many organisations in between. You can see more about me here.

     

    Whatever the business and their capability, what I offer is the same: a razorlike focus on growth, a wealth of experience and a ton of empathetic encouragement.

     

    It’s driven by a passionate belief that there is always a next level of capability and growth to be found. Always. Irrespective of the starting point.

     

    I have a great track record of helping teams get clear on what to do to grow and - equally importantly - how to do it.

    1. What I do

      In my experience, three things are needed to unlock next level growth. 

      I help teams discover and deliver them.

      1. Clarity on the true levers of future growth

      - Break down business components and capabilities

       

      - Audit spend and channel performance


      - Highlight best opportunity growth levers


      - Identify best opportunity channels for step-change

      2. A plan focussed relentlessly on those levers

      - Spend concentrated on key growth levers

       

      - Activity centred on opportunity channels

       

      - Set meaningful KPIs

       

      - Mastering the Pareto Principle

      3. Brilliant and precise execution

      - Granular steps to unlock next level performance

       

      - Creating bias to action

       

      - Measuring results

       

      - Constant iteration

    2. What people say about working with me

      'Transformational'

      “Tom was recruited at a time when we needed to completely transform the business. He fundamentally step-changed our capability around digital & technology. The revenue results speak for themselves. Tom was a very valued team member of the Board”

      Paul Fisher, CEO The Jockey Club

      'Progressive'

      "Tom is a progressive, pragmatic leader who identifies growth opportunities and delivers them. Straight forward, fun & innovative at every step”

      Gareth Balch, CEO Two Circles

      'Strategic'

      “Tom is one of those rare people: a client with genuine strategic and creative skills, matched with humility and warmth. Always pushing for great work, he is tireless in his pursuit of better. Working with him is always a pleasure and constantly rewarding"

      Richard Alford Partner, M&C Saatchi Accelerator

      I completely get that some CEOs may feel that consultants just 'take your watch to tell you what the time is'. You can see why I take mild issue with that point of view here.

    3. About Me

      I’m a highly experienced commercial leader and board director with extensive experience at senior level across multiple sectors including sport, leisure, hospitality, leisure retail, FMCG and gaming.

       

      I've worked for great consumer businesses such as Diageo, Molson Coors and Gala Coral, and I’ve also helped start-ups, PLCs, private equity owners and other off-market businesses.

       

      My most recent role was with The Jockey Club where I was the Group Sales & Marketing Director. I led the transformation of one of the UK’s biggest sports organisations into a brand-focussed, customer-centric and digitally-enabled business, delivering multi-million pound growth.

       

      Most recently I have completed projects in sectors including horse racing, ticketing, data platforms, golf travel, PR and healthcare.

       

      My background is deeply rooted in brand and customer experience, I’m highly experienced in deploying technology as a key growth enabler and am skilled in the use of data, and in shifting CRM & performance marketing capability. I am expert in driving e-commerce revenue.

    4. Case Studies

      Please download any of the PDFs below to get a more detailed insight into some of the challenges I have been lucky enough to help teams overcome.

      Case Study One

      Click here for a case study highlighting how refocussing strategy onto a new growth lever drove major revenue

      Case Study Two

      Click here to see a good example of finding and driving growth by focussing on a new and significantly underexploited marketing channel

      Case Study Three

      Click here to see a cases study of driving results from an existing channel by moving up to the next level of capability

      Case Study Four

      Click here to see the headlines of a range of other micro-cases studies that you might find interesting

      Discover more

      If you want to see the full range of support and help I can offer, click here.

    5. Connect With Me

      Get in touch - I'll be back to you in less than 24 hours.

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      07740633796

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